Gibson is going after companies because they are selling copies on Ebay for thousands saying they are real Gibsons. I am on a Gibson forum also and I have heard many horror stories of great guys spending 1-15k on a guitar they thought was a Gibson only to receive a cheap plywood asian copy with a Gibson logo.
I think nobody deserves to get duped if they really want a Gibson, everyone I spoke to filled criminal charges and informed Gibson, I heard many times Gibson Europe has gone after people and companies. I think Gibson and any guitar company has a right to protect there integrity from people making phony instruments, wether its a 2k Gibson or a 400 Epiphone or a Fender you should get the real thing. I know i'd be pissed if I paid 600 bucks for a Fender Mustang and got a Mustang made out of plywood with a Fender logo smacked on it. Gibson is just making sure people know they make quality products just as any other company would do if people where making knock offs and tarnishing there rep.
However the folks at Gibson are also money hungry SOBS and I do not support there business ideas or practices in any way shape or form! Especially after I heard they refused to send a dealer new Gibsons because he couldn't sell 100k worth a month...