Dunno if I've posted here before....
Gibsons are expensive mostly for the name, and their image of being an uber-high end traditional guitar with a long pedigree of excellence. Of being a "hand made" with "old world craftsmanship"....the key word here is IMAGE. That's part of how these things sell these days.
Most of the "Gibson guys/gals" I meet love to tell me how much they paid for their prized Les Pauls, and I find it amusing, because I get this idea the price is a part of the ownership. It's kind of like owning a high end sports car, you sort of belong to an elite club of some sort, I find the whole thing humorous.
As far as Gibson's modern designs, that Zoot SG makes the Dusk Tiger look like a seventies L5 custom by comparison. Every time I see that guitar the song "The Candy Man Can" starts playing in my head.....
http://www.youtube.com/watch?v=k9B_6PH4dhU
The Dusk Tiger makes me think more of Frank Zappa, looks like something he'd play, and the lines of the hardware looks like the trademark moustache of Zappa used as a symbol for him on various media. All it needs is a Electro Wagnerian Emancipator and I'd be right up for playing the Apostrophe or Baby Snakes material on it.
I like the new Gary Moore Les Pauls, mostly because they have what I've wanted to see in a Les Paul for years, particularly a P-90/Humbucker combo with the P-90 in the neck, to me that's like the best of both worlds, the only thing better to me would be an Explorer with that setup, available in some more 60's-ish colors like Foam Green or Sonic-Blue.
Most of the Gibsons I have played have been older ones. Ones that stick in my mind were a 72' Firebird I played years ago when I had been playing guitar about 2 years, an 84' Flying Vee with a Kahler, an 85' Explorer in red that was 3rd runner up as my first guitar, and a 72' Gibson SG with a reglued headstock that seems to have a history with a few Auburn AL area musicians, and a 67' SG Special with Vibriola that a friend in Florida had, which had an amazing tone.